Brands lifestyle: sportswear and sneakers

Hummel, adidas, Erima, Le Coq Sportif, Nike : one page per brand

Each brand has its own page. The page Hummel lifestyle features retro sneakers, sweats, and t-shirts with chevrons, available in sizes for babies to adults. The page adidas lifestyle includes sneakers like the Spezial, Essentials sweats, and Adilette slides. The page Erima lifestyle focuses on hoodies and travel bags. The page Le Coq Sportif lifestyle offers sneakers and graphic t-shirts. The page Nike lifestyle gathers a small selection of the brand.

From field brands to the city

Most of these brands started out dressing athletes. Hummel, established in Hamburg and now based in Denmark, has kept its chevrons from the field on its city sweats. The Spezial from adidas was created for indoor handball before becoming an everyday sneaker. Erima, a German collective sports brand for over a century, adapts its team outfits into more casual pieces.

Eastpak, Errea, Converse, Givova : other signatures

• Eastpak brings its everyday backpacks, like the Day Office with its space for a laptop.
• Errea, a brand from Parma, offers sweats and jackets in vibrant colors.
• Converse offers its classic canvas styles and logo textiles.
• Givova, an Italian teamwear brand, adds budget-friendly joggers and t-shirts.
• Demetz makes sunglasses, and Reebok produces leather sneakers.

Choose your brand according to your style

The choice depends on the look you want. For a retro and Scandinavian style, go for the chevrons of Hummel and its retro indoor sneakers. For identifiable sportswear, the three stripes of adidas are perfect. For simple pieces at a low price, check out Givova and Erima. For bags, Eastpak remains the everyday reference.

Men, women, juniors: search by audience

If you know who you’re buying for, check by audience. The page lifestyle men, the page lifestyle women, and the page lifestyle juniors bring together all brands by fit.

Discounted lifestyle brands

Brands refresh their colors several times a year, and older styles go on sale. The page clearance brands gathers end-of-line products, and the sale brands take over at every period.

Frequently asked questions

Is Hummel a handball brand?

Hummel outfits many handball clubs, and its lifestyle sneakers feature a retro indoor shoe design. It also covers football and everyday sportswear. It's one of the brands most associated with handball.

Do sizes vary from one brand to another?

Yes, an M from one brand can correspond to an S or L from another. Team cuts often fit closer to the body than casual cuts do. Always check the size guide on the product sheet.

Do lifestyle sweats wash like sports sweats?

Not quite: the cotton in lifestyle doesn’t handle heat well, while training polyester mainly fears fabric softener. Wash cotton at a maximum of thirty degrees and air dry. In both cases, turn the garment inside out to protect logos and prints.

Which brand to choose for a gift?

A brand that the person already wears is the safest choice. For a handball fan, Hummel or adidas immediately resonate. An Eastpak backpack avoids the sizing dilemma.

Do lifestyle brands offer children’s sizes?

Most do. Hummel and adidas cover sizes from babies to teens, and Erima covers junior sizes. The lifestyle junior page gathers all these sizes in one place.